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Fluidra acquires the Belgium start-up Riiot Labs to launch pool monitoring from mobile devices

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Fluidra acquires the Belgium start-up Riiot Labs to launch pool monitoring from mobile devices
July 31, 2017

  • Fluidra has closed a deal to purchase 80% of the very recently set up Belgium company that created a smart device for testing the quality of pool water and then sends the results to users’ smartphones.

  • The blue by Riiot sensor is hailed to become one of the star apps for monitoring pools to facilitate maintenance.

Fluidra, the listed Spanish multinational group devoted to the Pool & Wellness sector, has acquired an 80% shareholding of the Belgium start-up Riiot Labs, the creator of an innovative piece of remote control technology for pool maintenance from any mobile device.

This operation has built on the relationship that started a few months ago with a distribution agreement for France, Spain, and Benelux, and that in the short-term has been marked by the success of this smart device, marketed as blue by Riiot by Fluidra, and that is preceded by various awards in the sector.

In line with its habitual strategy, Fluidra has acquired 80% of Riiot Labs for 3.3 million euros, with the intention that this business set up just two years ago by young experts in digital solutions will become an outright member of the company in the future.

Fluidra’s executive president, Eloi Planes, expressed his satisfaction about this recently sealed deal with a forward-looking vision: “We heed user demand, and this is an investment in innovation, a clear commitment to the Internet of Pools that will round off our wide range of products for connectivity between pools, users, dealers, and Fluidra.”

This development came about just a few days after the announcement of the purchase of the Italian firm of designer above-ground pools, Laghetto. Both of these operations fall within the framework of the company’s Strategic Plan to create value and innovation.